A study of How Influence Basketball Shoes Advertising Spokesman endorse credibility Affected Purchase Intention and Satisfaction and Repurchase Intention
碩士 === 南臺科技大學 === 行銷與流通管理系 === 107 === People in today’s world are consciousness in sport which caused a rapid expansion in the sport equipment market. Various of the sport brands are using different methods to attract attention of consumers, such as sponsoring a professional events, holding some se...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/tyn399 |