The Impact of Brand Image on Brand Loyalty: The Mediating Role of Brand Trust, Brand Affect and Brand Engagement
碩士 === 南臺科技大學 === 行銷與流通管理系 === 107 === Based on attitude theory, this study discusses the influence of product cancer image on brand loyalty in CAC (Cognition, Affect, and Conation) model, and verifies the intermediary role of Brand trust, brand emotion and brand input. This study was distributed to...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/wps92w |