The Influence of Attractive Internet Celebrity, Credibility and Fitness Interference Effect on Impulsive Purchase
碩士 === 南臺科技大學 === 行銷與流通管理系 === 107 === In Facebook live broadcast, it is often seen that consumers only need to leave a message "+1" to purchase favorite products without having to purchase other websites. This makes consumers intuitively +1, shortening the shopping program mode. Relat...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/f5v265 |