The Effects of Social Media Marketing on Consumers’ Purchase Intention: A Case Study of GO-JEK Indonesia
碩士 === 亞洲大學 === 經營管理學系 === 107 === Purpose – The aim of this research is to examine the interaction among social media marketing, trust, brand image, and purchase intention variables. Design/methodology/approach – This study uses a quantitative approach to test the proposed hypotheses. A causal res...
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| Format: | Others |
| Language: | en_US |
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2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/2u4z7v |