The Impact of Social Media Marketing Activities on Indonesian Consumer Purchasing Intention of Airline Products
碩士 === 亞洲大學 === 經營管理學系 === 107 === ABSTRACT Purpose - The purpose of this study is to examine the influences of social media marketing activities on purchase intention through perceived value and trust in Airline industry. Design/methodology/approach - This study uses a quantitative approach to ex...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/gtcrc6 |