The Impact of Social Media Marketing Activities on Indonesian Consumer Purchasing Intention of Airline Products
碩士 === 亞洲大學 === 經營管理學系 === 107 === ABSTRACT Purpose - The purpose of this study is to examine the influences of social media marketing activities on purchase intention through perceived value and trust in Airline industry. Design/methodology/approach - This study uses a quantitative approach to ex...
Main Authors: | , |
---|---|
Other Authors: | |
Format: | Others |
Language: | en_US |
Published: |
2019
|
Online Access: | http://ndltd.ncl.edu.tw/handle/gtcrc6 |