Exploring the Impacts of Product Sustainability and Green Relationship Marketing

碩士 === 亞洲大學 === 經營管理學系 === 107 === This study is aim at to exploring the product has Sustainability and relationship marketing strategy how to based on green consume attitude and subjective norm influence of adoptive intention. According to above, the mainly research frameworks are product sustainab...

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Bibliographic Details
Main Authors: HO, GANG-LING, 何岡陵
Other Authors: CHENG, CHENG-FENG
Format: Others
Language:zh-TW
Published: 2019
Online Access:http://ndltd.ncl.edu.tw/handle/x8ccrm