Exploring Customer Loyalty from Symmetric and Asymmetric Data Analysis
碩士 === 亞洲大學 === 經營管理學系 === 107 === This study aims to compare the cause of customer loyalty from symmetric and asymmetric data analysis. Specifically, the symmetric data analysis focuses on exploring influences of service quality and brand attitude on customer satisfaction and customer loyalty. The...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/ebppzg |