Exploring the Impacts of Brand Image and Quality on Customer Satisfaction from Symmetric and Asymmetric Thinking in Data Analysis

碩士 === 亞洲大學 === 經營管理學系 === 107 === This study intends to investigate the influences of perceived value and perceived risk on customer satisfaction based on symmetric and asymmetric thinking in data analysis. Accordingly, major proposes of this study are focus on investigating the impacts of brand im...

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Bibliographic Details
Main Authors: CHEN,YU-CHUN, 陳宥君
Other Authors: CHENG,CHENG-FENG
Format: Others
Language:en_US
Published: 2019
Online Access:http://ndltd.ncl.edu.tw/handle/5mwnbg