The Impact of Pellet Management and Fan Involvement on the Willingness to Purchase
碩士 === 亞洲大學 === 經營管理學系 === 107 === Abstract This study explores the impact of Taiwan's baseball and basketball sports events, the brand image of the pellets, the image of the spokesperson of the pellets, the quality of the pellet service, and the degree of involvement of the fans. Through the l...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/37rrh9 |