A Research of Shopping Behavior for Makeup E-commerce Consumers Affected by the Internet Celebrity Economy

碩士 === 亞洲大學 === 經營管理學系 === 107 === With the advent of the digital age, many consumers are used to reading web articles shared by others or to unboxing by famous bloggers, example electronics, beauty care, fashion wear. This study aims to explore the affecting of internet elebrity economy on beauty p...

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Bibliographic Details
Main Authors: Huang, Wei-Ting, 黃瑋婷
Other Authors: Zheng, Jia-Nian
Format: Others
Language:zh-TW
Published: 2019
Online Access:http://ndltd.ncl.edu.tw/handle/dyv5wf