A Study on Using Importance-Performance Analysis to Explore the Service Quality In the Liquor Business

碩士 === 亞洲大學 === 休閒與遊憩管理學系 === 107 === As the liquor market competition is becoming more and more fierce, the companies realized that service quality is a key factor of market competition. Therefore, how to improve the operating performance of liquor companies is an important issue and needs to be se...

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Bibliographic Details
Main Authors: LIU, YU-SHING, 劉宇祥
Other Authors: CHANG, YU-WEI
Format: Others
Language:zh-TW
Published: 2019
Online Access:http://ndltd.ncl.edu.tw/handle/b463p7