Effects of Service Quality, Brand Image and Perceived Value on Purchase Intention - The Case of Taiwan Mobile
碩士 === 亞洲大學 === 經營管理學系碩士在職專班 === 107 === This study is conducted based on the case of Taiwan Mobile. Nowadays, people can go out without a wallet, but cannot do so without bringing their phones. At the same time, mobile phones have enabled faster communication. After the mess created by the NT$499 p...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/p6y4jx |