Exploring Event Visitors’ Motivation, Experience, and Intention: The Case of Dajia Mazu International Tourism and Cultural Event.
碩士 === 臺灣觀光學院 === 觀光與餐旅管理研究所 === 107 === Recently, local governments in Taiwan have actively operated different types of events in cooperated with local characteristics in order to promote the important goal of tourism development. Due to increasing emphasis on leisure activities, visiting religious...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/p495jw |