Antecedents of Consumer’s Attitude towards Social Media Influencer and its Impacts on Purchase Intention.
碩士 === 東海大學 === 企業管理學系碩士班 === 107 === Social media influencers has become a popular form of marketing tool and are able to create a buzz to increase exposure for businesses and attract the public eyes. This study is designed to explore on the effectiveness of social media influencer, which are focus...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/tp2b8q |