The Impact of Cross-Channel Integration on Online and Offline Customer Trust and Purchase Intention
碩士 === 東海大學 === 企業管理學系碩士班 === 107 === Along with the development of Internet and e-commerce, many retailers are trying to create a full-channel retail environment through channel integration, including websites, physical stores, mobile applications, TV broadcasts, catalog stores and so on. Omni-chan...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/zct2rf |