An Exploration of Malaysian Traveler Lodging Behavioral Intention in Taiwan

碩士 === 東海大學 === 餐旅管理學系 === 107 === In recent years, the government of Taiwan has been promoting its New Southbound Policy, including a concerted effort to attract travelers from Southeast Asian countries to Taiwan for tourism or business trips. The strategy of "pluralistic opening and global re...

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Bibliographic Details
Main Authors: CHEN,TZU-TING, 陳姿廷
Other Authors: YEVVON, CHANG, YI-CHI
Format: Others
Language:zh-TW
Published: 2019
Online Access:http://ndltd.ncl.edu.tw/handle/6cjy8z