Analysis of the Promotion Effect of E-commerce Website Shopping Festival Marketing- A Case Study Of Tmall on Double Eleven.

碩士 === 東海大學 === 高階經營管理碩士在職專班 === 107 === With the rise of internet comes the power which is driving the life of e-comercial.There are many companies starting to set up websites.Because of its convenience,Providing customers with the right goods,services which are reducing the inconvenience of life,a...

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Bibliographic Details
Main Authors: KAO, CHING-YA, 高靖雅
Other Authors: HSU, SUE-MING
Format: Others
Language:zh-TW
Published: 2018
Online Access:http://ndltd.ncl.edu.tw/handle/3q4tre