Investigating the Customer Experience of Kinmen Kaoliang Liquor

碩士 === 國立臺北科技大學 === 管理學院工業工程與管理EMBA專班 === 107 === The famous Kweichow Moutai liquor in China reached the revenue of CN¥75 billion in 2018, with year over year growth more than 20%. Yet the sale of Kinmen Kaoliang has not been able to break through the 2013 highlight of NT$15.4 billion revenue. There...

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Bibliographic Details
Main Authors: CHIU, YEN-YEN, 邱燕燕
Other Authors: LIANG, SHEAU-FARN MAX
Format: Others
Language:zh-TW
Published: 2019
Online Access:http://ndltd.ncl.edu.tw/handle/xtnqzc