A study on Omni-Channel Integration of Travel Agency：Case of Lion Travel Corp.
碩士 === 國立臺北科技大學 === 管理學院資訊與財金管理EMBA專班 === 107 === This Study would like to explore: when facing international OTAs penetrate to Taiwan market, how local travel agents reduce channel conflict to optimize their competitiveness by Omni-channel integration. Omni-channel integration can bring the best sh...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/m8sgu3 |