Investigating the Effects of Conformity Behavior on Purchase Intention: A Case of Jo Malone’s Perfume
碩士 === 國立臺北科技大學 === 經營管理系 === 107 === Social media has become a medium for consumers’ interaction. When members of the community are satisfied with the products they purchased, they are usually willing to share with others. Once they share more experiences and professional knowledge, more consumers...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/gr39p2 |