A Study of Leading Corporation’s Brand Marketing Strategies:A Case of ASUS Computer Company

碩士 === 國立臺北科技大學 === 經營管理系 === 107 === Taiwans technology industry has experienced vigorous development and industrial innovation for decades. In the high-tech industry, the information and the unstable characteristics, the life cycle are ruthless, and the competitors are easy to plagiarize. The prod...

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Bibliographic Details
Main Authors: LIN, CHAO-YEN, 林昭延
Other Authors: HU, TUNG-LAI
Format: Others
Language:zh-TW
Published: 2019
Online Access:http://ndltd.ncl.edu.tw/handle/my9a63