The Research of the Critical Success Factors for the Omni-Channel in Consumer Electronic Industry

碩士 === 國立臺北科技大學 === 經營管理系碩士班 === 107 === As the science and technology gradually change the morphology of the retail industry, the consumers point of contact is increasing. Therefore, companies need to consider whether take a strategy of Omni-Channel, which is see consumers as the core of the operat...

Full description

Bibliographic Details
Main Authors: Yi Ting Chen, 陳怡廷
Other Authors: 陳銘崑
Format: Others
Language:zh-TW
Published: 2018
Online Access:http://ndltd.ncl.edu.tw/handle/39rgup