Analysis of Horror Film Marketing Strategies in Taiwan: A Case Study of “The Tag-Along” Series
碩士 === 國立臺北藝術大學 === 電影創作學系碩士班 === 107 === Theatrical market statistics indicate that Taiwanese movies only constitute 10 percent of Taiwan’s box office from 2015 to 2017. However, the Taiwanese horror film The Tag- Along came out top despite the difficult market situation in 2015. With the release...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/8s5ndp |