Emotional-Aesthetics Values and Cognition Effects of Smart Watch and Traditional Watch Design Features

碩士 === 大同大學 === 工業設計學系(所) === 107 === In recent years, consumers have begun to demand emotional values from products in addition to functionality. Because emotional factors exert considerable influence on consumers’ decision-making process when purchasing a product, this study aimed to determine con...

Full description

Bibliographic Details
Main Authors: Chang-li Pao, 包長立
Other Authors: Chao-Yang Yang
Format: Others
Language:zh-TW
Published: 2019
Online Access:http://ndltd.ncl.edu.tw/handle/5pfgj6