THE EFFECTS OF CORPORATE IMAGE AND SERVICE QUALITY ON CUSTOMER SATISFACTION AND CUSTOMER LOYALTY – 4G TELECOMMUNICATIONS USERS AS AN EXAMPLE
碩士 === 大同大學 === 事業經營學系(所) === 107 === The purpose of this study is to explore the effects of corporate image and service quality on customer satisfaction and customer loyalty. The research subjects of this study are 4G telecommunications users; an online version questionnaire has been distributed to...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/8evhe7 |