EXPLORING ANTECEDENTS OF CONTINUOUS ONLINE LIVE STREAMING INTENTION—A CASE OF INSTAGRAM
碩士 === 大同大學 === 事業經營學系(所) === 107 === This study aimed to explore the antecedents of “Online Live Streaming Intention” by integrating the “Technology Acceptance Model”, “Self Determination Theory”, and “Information System Success Model”. This study executed the field survey with convenience sampling...
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| Format: | Others |
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2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/8ega5z |