The Impact of Travel and Consumption Decision Involvement to Image Preference on Hotel Booking Website

碩士 === 大同大學 === 媒體設計學系(所) === 107 === According to the “2017 Visa Tourism Intention Survey,” 45.3% of Taiwanese people prefer self-service travel when they choose to travel overseas. Because of low-cost airlines, more and more people choose to travel by using self-check in services; with the change...

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Bibliographic Details
Main Authors: Szu-min Huang, 黃思敏
Other Authors: Wen-chia Wang
Format: Others
Language:zh-TW
Published: 2019
Online Access:http://ndltd.ncl.edu.tw/handle/2pkxze