Research on Marketing Strategy of Franchise Stores - An Example of Louisa Coffee
碩士 === 環球科技大學 === 中小企業經營策略管理研究所 === 107 === This study is an in-depth study of the marketing strategy of Louisa Coffee, a franchise company in the catering industry in Taiwan. Through case studies and case interviews, we can understand the marketing strategy, production and sales status and corporat...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/3jgvyj |