Traveling in the Sky: Exploring Passengers' Purchasing Decision-Making and Behavioral Intentions in Choosing Low-Cost Airlines
碩士 === 育達科技大學 === 行銷與流通管理所 === 107 === The purpose of this study is to explore the characteristics, differences, and causality between passengers' purchasing decision-making and their behavioral intentions in choosing low-cost carriers. A questionnaire survey was conducted to collect research d...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/q6c75f |