The Antecedents of Airline Brand Equity
碩士 === 國立雲林科技大學 === 企業管理系 === 107 === The purpose of this paper is to develop and empirically test the antecedents of brand equity in airline context. A conceptual framework was developed based on previous studies investigating the relationship among the five constructs of perceived service quality...
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| Format: | Others |
| Language: | en_US |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/p5364n |