To Enhance Customers’ Repurchase Intention by Cause-Related Marketing: A Study of Pet Stores
碩士 === 國立雲林科技大學 === 企業管理系 === 107 === In recent years, people have faced with the pressure of aging society with fewer children and economic environment with the change in Taiwan's demographic structure. There are more and more young single groups entrusting spiritually on pets, which helps t...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/u7xm43 |