The Impact of a Mate-guarding Motive on the Intentions of Purchasing Luxuries - Investigation on Gender and Materialism as a Moderator
碩士 === 國立雲林科技大學 === 企業管理系 === 107 === The research paper conducts two experiments：Experiment 1 is focused on the impact of mens intentions to purchase luxury products in the situation of a mate-guarding motive to be triggered ( vs. not triggered) , and explores mens purchase intentions are for self...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/jmb33u |