The Impact of Content Marketing Characteristic on Online Engagement: The Study on Voicetube Fan Page
碩士 === 國立雲林科技大學 === 企業管理系 === 107 === The objective of this research is to investigate how brand post characteristics influence the online engagement of content marketing posts. This research used Voicetube Facebook brand page as a case to explore. Through the page, 350 valid content marketing post...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/e899ny |