The Influence of Herding Effect on Purchase Intention During the Live Streaming
碩士 === 國立雲林科技大學 === 企業管理系 === 107 === In the era of the rise of live broadcast, companies develop a new business model through live broadcast. This study passes 2 (congregation effect: high vs. low) * 2 (time pressure: high vs. low) * 2 (convenience: high vs. low) experiment The design method is to...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/qfsbk9 |