Consumer’s purchase attitude toward using Shopee platform base on Technology Acceptance Model

碩士 === 國立雲林科技大學 === 企業管理系 === 107 === As the country which has a top rank of internet users within the Southeast Asia region, Vietnam possesses tremendously huge potentials of e-commerce. As a result, numerous studies have been thoroughly researching in recent years, majorly focusing on online shopp...

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Bibliographic Details
Main Authors: Pham My Linh, 范美玲
Other Authors: Lee-Yun Pan, Ph.D.
Format: Others
Language:en_US
Published: 2019
Online Access:http://ndltd.ncl.edu.tw/handle/r8jres