The Influence of Cause-Related Marketing News Reports on Consumer Attitudes
碩士 === 國立雲林科技大學 === 企業管理系 === 107 === The corporations can not only enhance corporate image, but also fulfill social responsibilities based on cause-related marketing when promoting products. In daily life, consumers are beginning to face more and more cause-related products; the combination of...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/8g3669 |