The Influence of Cause-Related Marketing News Reports on Consumer Attitudes
碩士 === 國立雲林科技大學 === 企業管理系 === 107 === The corporations can not only enhance corporate image, but also fulfill social responsibilities based on cause-related marketing when promoting products. In daily life, consumers are beginning to face more and more cause-related products; the combination of...
Main Authors: | LIAN, YOU-JIE, 連又潔 |
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Other Authors: | PAN, LEE-YUN |
Format: | Others |
Language: | zh-TW |
Published: |
2019
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Online Access: | http://ndltd.ncl.edu.tw/handle/8g3669 |
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