The Study of Niche Strategy for Small and Medium Enterprise in International Market-the Case of A Company
碩士 === 國立雲林科技大學 === 高階管理碩士學位學程 === 107 === The purpose of the study is to explore how to choose the foreign market entry strategies and adopt niche market strategies by constructing the resources and competitive advantages in the processes of small and medium business (SME). The study was based on t...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/p58mme |