The Relationships among Service Experience,Relationship Quality and Behavioral Intentions of the Paintball Games Industry

碩士 === 國立雲林科技大學 === 休閒運動研究所 === 107 === In recent years, the concept of experiential marketing and relationship marketing has become the mainstream of the consumer market. How to retain customers? It is a topic of concern to many leisure sports service operators. The vigorous development of the spor...

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Bibliographic Details
Main Authors: WANG, LI-TING, 王麗婷
Other Authors: SU, WEI-SAN
Format: Others
Language:zh-TW
Published: 2019
Online Access:http://ndltd.ncl.edu.tw/handle/43c3ef