Market Segmentation of Heritage Tourism Destination: Empirical Analysis from Tourists at Lukang Heritage Recreation Area
碩士 === 國立雲林科技大學 === 休閒運動研究所 === 107 === Heritage tourism is one of the most popular tourism patterns. However, few studies have assessed the segmentation of tourists at heritage sites. In order to fill this gap, this study explores the market segmentation by assessing the authenticity experience of...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/nu384v |