Effect of a Micro Movie Featuring the Celebrity Ariel Lin on Tourists’ Willingness to Travel
碩士 === 國立雲林科技大學 === 應用外語系 === 107 === This study aims to investigate how a celebrity’s personality may affect tourism promotion and to examine what elements of a micro-movie are attractive to potential tourists. To this end, this study focuses on a micro movie starred by Ariel Lin to promote Singapo...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/22afxf |