Effect of a Micro Movie Featuring the Celebrity Ariel Lin on Tourists’ Willingness to Travel
碩士 === 國立雲林科技大學 === 應用外語系 === 107 === This study aims to investigate how a celebrity’s personality may affect tourism promotion and to examine what elements of a micro-movie are attractive to potential tourists. To this end, this study focuses on a micro movie starred by Ariel Lin to promote Singapo...
Main Authors: | TSAI, CHIA-WEN, 蔡佳紋 |
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Other Authors: | Yang, Hsiao-Tzu |
Format: | Others |
Language: | en_US |
Published: |
2018
|
Online Access: | http://ndltd.ncl.edu.tw/handle/22afxf |
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