Discussion on the Retail Sales Model of Taiwan Tobacco and Alcohol Company Under the New Retail Structure
碩士 === 元智大學 === 管理碩士在職專班 === 107 === Under the competitive environment of offline and online converging attack, Taiwan Tobacco and Alcohol Company has been facing the challenge of how to have consumers choose to step into their shops. By mastering the emerging platforms, physical channels and virtua...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/6c52ga |