The Study of Digital Music Platform Service on Customer Satisfaction and Purchase Intention—The Case of Using KKBOX and Spotify
碩士 === 元智大學 === 管理碩士在職專班 === 107 === Music, the universal language, has penetrated deeply into human lives. Nowadays, with the popularity and prosperous advances of the Internet, it is much more convenient for people to consume music from the traditional record stores to online digital music serv...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/q7mja7 |