The Study of Local Culture Marketing Strategies for Land Art-Take Taoyuan Land Art Festival as Example

碩士 === 元智大學 === 管理碩士在職專班 === 107 === The Land Art Festival has flourished throughout the country in recent years. Taoyuan has handled Taoyuan Land Art Festival for six times since 2013. The goal of the activities is for the government to shape Taoyuan as a wallless art gallery and let the world see...

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Bibliographic Details
Main Authors: Chun-Hsuan Lu, 呂純萱
Other Authors: Heng-Yih Liu
Format: Others
Language:zh-TW
Published: 2019
Online Access:http://ndltd.ncl.edu.tw/handle/tc34tf