The Role of Service Quality in Customer Satisfaction: The Case of China Airlines Company
碩士 === 元智大學 === 經營管理碩士班(國際企業學程) === 107 === SERVQUAL is a tool that can measure the customer satisfaction in airline industry. Through SERVQUAL, China Airlines as leading airline company in Taiwan can identified their problems in terms of service quality to improve customer satisfaction. SERVQUAL mo...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/t9t5nv |