Investigating the Relationships Between the Determinants of Customer Experience and Experiential Marketing and Their Impacts on Customer Behavior - Using Taiwan\'s Department Stores as Example
碩士 === 元智大學 === 經營管理碩士班(國際企業學程) === 107 === The experience economy is coming, For companies, they always want to stimulate consumers to increase their desire to purchase through various determinants of customer experience, However, how to use the right factors in the store environment to make the cu...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/jay93t |