Investigating the Relationships Between the Perception of Green Products and Consumption Values and Their Impacts on Customer Behavior - Using Cosmetics as Example
碩士 === 元智大學 === 經營管理碩士班(國際企業學程) === 107 === Due to the sustainable issue and the trend of going green have been rising recently, more and more people have been concerning about the environmental problems. so it comes up with the terms of “green cosmetics”, “natural cosmetics” and “organic cosmetics”...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/y8b4kk |