Discovering the Processing Negative Comments on an Online Community
碩士 === 元智大學 === 資訊管理學系 === 107 === Online word-of-mouth has been considered as a relevant marketing communication in influencing customer’s purchase choices and opinions. Comparing to the traditional word-of-mouth usually within a face-to-face context, online word-of-mouth can be transmitted quickly...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/h4ntfc |