The means-ends chain method to Explore the destination image of Japan from three places on both sides of the Taiwan Strait
碩士 === 元智大學 === 資訊管理學系 === 107 === This study uses Means-End Chain (MEC) analysis to explore the Chinese-speaking intentions of the Chinese-speaking region and to understand the motivations and behaviors of consumers traveling to Japan. Using MEC theory to measure the product attributes, usage resul...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/mj8535 |